Stack the deck in your favor with our advanced database management technologies and strategies to ensure your marketing collateral is delivered to the most qualified leads for a maximum return on your investment. We can guide you through every step of the mailing process, including:
If you’ve ever tried to DIY your own direct-mail campaign, then you know how time-consuming it can be. USPS suggests following this highly-detailed checklist, or we can do all of these things for you so you don’t even have to think about it.
And we can take your mailing campaigns a step further. Our cross-channel marketing experts can enhance direct mail efforts by integrating online, social media, and other targeted and timely communications. We can handle any size project, from small monthly newsletters to high-impact fundraisers, across a variety of industries and non-profit sectors.
Clark offers mail list certification to reduce errors, and we stay abreast of constantly changing postal regulations and guidelines to minimize waste and maximize your campaign’s exposure in the most cost-effective manner using bulk, first and third class, and non-profit mailing options.
TIP #1: Separation of data fields is critical to addresses being recognized correctly.
Do not mix two types of data in any field or column, especially post office box number and street address.
Mailing software does not adjust data fields. Data in the wrong fields is subject to misinterpretation.
Here are some helpful links on database formatting to ensure your mailing will be completed quickly and accurately.